CONTACT: Sarah Galdi (608)846-1432 FOR IMMEDIATE RELEASE
KEMP JOINS ABS AS BEEF MARKETING SPECIALISTDEFOREST, WISCONSIN – October 13, 2010 – Katy Kemp has joined ABS as Beef Marketing Specialist. “Katy is a great addition to the ABS Beef Team. She possesses a strong beef background, knowledge and experience in communications and marketing. We look forward to utilizing Katy’s expertise to further position ABS’ industry-leading beef genetics through our marketing efforts,” said Doug Frank, ABS Global Beef Product Manager. As the Beef Marketing Specialist, Kemp will be responsible for working with Beef Product Management, Beef Supply Chain Management and the Beef Enterprise team on developing and communicating the ABS brand and its product and service offering. She will also work closely with the Advertising and Promotions team to facilitate the execution of marketing collateral. Kemp will be based in DeForest, Wisc. Kemp acquired her communications and marketing experience through previous positions with a major beef cattle company and collection center. Kemp was raised on a beef operation in Texas and is an alumnus of Texas A&M University where she received a Bachelor’s Degree in Animal Science. Headquartered
in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine
genetics, reproduction services, technologies and products. Marketing
in more than 80 countries around the globe, ABS has been at the forefront
of animal genetics and technology since its founding in 1941. ABS Global
is a division of Genus plc.
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