CONTACT: Joni Naylor

(608)846-6286

joni.naylor@absglobal.com


FOR IMMEDIATE RELEASE

 

BIRT HONORED AS DISTRICT REPRESENTATIVE OF THE YEAR


DEFOREST, WISCONSIN – September 8, 2008 – Doug Birt of Genetic Focus Inc. received the District 704 ABS Independent Representative of the Year Award during the 2008 Beef Representative Roundtable Banquet held in Madison, Wisc.

“Doug believes it is the responsibility of Genetic Focus, Inc. to spend time with all customers and offer solutions to ensure success,” stated District Sales Manager, Brian Brace. “Through Doug’s work with multi-trait proven genetics and timed synchronized breeding programs, he is helping to add value to his customers’ cattle.”

Birt has been providing high quality products and services to farms in Southwest Iowa and Northwest Missouri since he joined the ABS Independent Representative team in 2001.

He earned this award based on a formula including sales units, sales revenues and percent increase in sales. This is the fifth time Birt has earned this award.

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.


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To receive the contents of this release electronically, please contact Alice Langer at alanger@absglobal.com, or (608) 846-6203.


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