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ABS SEXATION REACHES ½ MILLION UNITSDEFOREST, WISCONSIN – June 23, 2008 – ABS Sexation, the leading global brand for sex sorted semen, has recently passed a major milestone for production and sales. As of June 12, 2008, 500,000 units of ABS Sexation semen have passed ABS quality control measures and been made available for sale to dairy and beef producers around the world. One of the original sires from the ABS Sexation line-up 529HO11014 Langs-Twin-B DonDEE was credited with producing the 500,000th ABS Sexation unit at the ABS Sexation lab located in DeForest, Wisc. “This milestone comes at an exciting time for the ABS Sexation product line,” said Kylene Anderson, ABS Sexation Marketing Specialist. “The first dairies to begin utilizing ABS Sexation are now beginning to see their initial heifers being bred and producers are excited to begin milking the resulting high quality 2-Year-Olds. We expect demand for the product offering to nearly double in the coming year.” Scott Bentley, ABS Global Dairy Product Manager added, “ABS Sexation is an excellent management tool for producers to help increase profitability. As we continue to expand and strengthen the ABS Sexation product offering with high-quality genetics, we are excited to have reached the outstanding milestone of 500,000 units.” Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.
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