CONTACT: Sarah Galdi (608)846-1432 FOR IMMEDIATE RELEASE
ABS LAUNCHES SOUTH AFRICA AFFILIATEDEFOREST, WISCONSIN – April 10, 2008 – ABS is pleased to announce the addition of ABS South Africa as an ABS affiliate. South Africa was previously a distributor and has transitioned to an affiliate to better meet the needs of ABS customers and the growing dairy and beef market. ABS South Africa is based in Durbanville, Cape Town. The office staff includes MC Steyn, Product Manager and Serena Lombaard, Financial and Office Manager. Currently, there are nine sales staff employed by ABS South Africa. In preparation for the transition to an affiliate, ABS South Africa has increased the number of sales consultants in order to support the growing market. “South Africa is an important addition to ABS,” stated Jay Weiker, ABS Asia Pacific Regional Manager. “The demand for semen from well proven and high genetic merit dairy and beef bulls currently exceeds local production and has created more interest in imported genetics. ABS South Africa is committed to the further development of the dairy and beef industry in the country.” South Africa currently has 554,000 dairy cows with an average herd size of 300-500 cows. A.I. is utilized in 10% of the beef market and in 60% of the dairy market. In addition to providing high quality genetics, ABS South Africa offers a full repertoire of ABS services. GMS has been running in South Africa for ten years, and together with Technical Services, will be a main focus in South Africa. Valiant Express is well established in South Africa and introducing a wider range of udder care products will be important as dairy producers achieve higher levels of production and must meet higher milk quality standards. ABS South Africa hopes to establish ABS as a dominate, well-respected brand in South Africa through increased market share and providing solutions to clients. Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.
Click here to return to the |
