CONTACT: Sarah Galdi

(608)846-1432

sarah.galdi@absglobal.com


FOR IMMEDIATE RELEASE

 

SEVEN ARGENTINA REPRESENTATIVES RECOGNIZED


DEFOREST, WISCONSIN – November 29, 2007 – ABS Global prides itself in setting the industry standard in both its product offering and customer service. Seven representatives, recognized as the ‘Magnificent Seven’ in Argentina, exemplified this high-level of customer service by each selling on average over 20,000 units of semen in the past year.

“ABS is very proud to be represented by these seven individuals,” stated Jesus Martinez, Managing Director, ABS North America. “Their commitment to the A.I. industry along with their tremendous knowledge and experience make them highly successful members of the ABS Independent Representative team.”

Damian Delamagiori, Diego Urrutia, Euclides Cere, Ariel Muller, Carlos Meier, Lucio Raviolo and Esteban Carletti each sold on average 20,000 units within the last fiscal year. In total, these seven individuals represent 210,000 units sold during the 2007 fiscal year. This comprises 70% of the total units sold in Argentina.

In recognition of their efforts, these seven individuals were given the opportunity to travel to DeForest, Wisc. in October. While in Wisconsin, they participated in a facility tour and other World Dairy Expo events.

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.


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To receive the contents of this release electronically, please contact Alice Langer at alanger@absglobal.com, or (608) 846-6203.


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