FOR IMMEDIATE RELEASE

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DEFOREST, WISCONSIN – May 11, 2007 – ABS has responded to customer needs with a new brand to recognize proven dairy sires that excel in Health and Fitness Traits--DURAbulls.

The DURAbulls brand will capitalize on ABS’ dairy sire acquisition leadership in selecting for health and longevity traits, as shown by ABS’ top rankings for Holstein Parent Average for both Productive Life (PL) and Somatic Cell Score (SCS) in the past five years.

According to Scott Bentley, ABS Global Dairy Product Manager, “ There is a clear and growing importance in the value of health and management traits with global dairy producers. Our mission is to provide ABS customers with an efficient tool for identifying elite ABS sires for these important durability traits. Customers can use DURAbulls with the same confidence that they place in other trusted ABS brands such as Pregnancy Kings, Rock Solid® Sires, Diamond Sires, and Judges Choice™.”

ABS Genetic Management System® (GMS®) will also soon be offering the GMS Durability Formula to more closely align with the health/fitness traits needs of GMS customers.

“We know that many customers are asking for health and fertility specialists and ABS has responded with an accurate and effective index for dairy producers around the world. The DURAbulls concept of healthy, long living cows is an important part of our product development program and long term commitment to dairy customers,” said Global Genetics Services Specialist, Ryan Starkenburg.

ABS DURAbulls are reliably proven through genetic evaluations on milking daughters to sire animals that are more robust, more fertile, healthier, and longer lasting than daughters of average dairy sires. The DURAbulls index developed by ABS, ranks dairy sires for the most profitable combination of Health, Fertility, Calving Ability, and Functional Conformation. Only the top 20 sires qualify to be named DURAbulls each sire summary.

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.

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To receive the contents of this release electronically, please contact Alice Langer at alanger@absglobal.com, or (608) 846-6203.

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