CONTACT: Sarah Galdi (608)846-1432 FOR IMMEDIATE RELEASE
LERDA NAMED UDDER CARE PRODUCT SPECIALISTDEFOREST, WISCONSIN - January 8, 2007 – ABS Global has named Nathan Lerda an Udder Care Product Specialist in California. “Nathan brings a vast amount of dairy farm knowledge and parlor equipment management experience to this position,” stated Dr. Gene Monfore, West Coast Uddercare Product Manager. “His appreciation for and commitment to the dairy industry make him a great addition to the ABS team.” Lerda graduated from Merced Junior College in 2000. Since then, he has been a service technician and manager for several different California dairy equipment companies where he was responsible for installing new equipment, servicing equipment and providing customer service. As an Uddercare Product Specialist, Lerda will be responsible for current account maintenance and direct marketing of ABS Uddercare products in Central California. Headquartered
in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine
genetics, reproduction services and technologies. Marketing in more than
70 countries around the globe, ABS has been at the forefront of animal
genetics and technology since its founding in 1941. ABS Global is part
of Genus Breeding, a division of Genus plc.
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