FOR IMMEDIATE RELEASE

PAYNE HONORED AT 2004REPRESENTATIVE BANQUET

DEFOREST, WISCONSIN - October 28, 2004 –Independent ABS Representative Max Payne, Jr. of Pampa, Texas was named the Representative of the Year for District 708 at the 2004 ABS Beef Division Representative Round Table Banquet.

"Max's success comes from a real understanding of synchronization and dedication to arm service," states Roger Wann, ABS District Sales Manager. "This devotion coupled with his ability to provide genetic counseling to his customers has led to his high level of performance."

Payne became an Independent ABS Representative in January of 2002. During this short time with ABS, he has developed a strong customer base in his area. ABS District 708, which Payne serves, consists of Oklahoma, Texas, New Mexico, Arizona and Louisiana. His accomplishments earned him this award, which is based on a formula including sales units, sales revenue and percent increase in sales.

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.

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To receive the contents of this release electronically, please contact Alice Langer at alanger@absglobal.com, or (608) 846-6203.

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