FOR IMMEDIATE RELEASE

FISHER RECOGNIZED AT 2004 ABS REPRESENTATIVE BANQUET

DEFOREST, WISCONSIN - October 28, 2004 –Independent Representative John Fisher of Buhler, Kansas received the Representative of the Year Award for District 201 at the 2004 Beef Division Representative Round Table Banquet.

"John provides expertise in the both the dairy and beef sector and in many different areas within those two industries," says Beef Technical Specialist, Sandra Utter. "He works hard to provide reliable service to his growing customer base through custom A.I. projects including synchronization, arm service and use of facilities."

Fisher has been an ABS Representative since 1994, and he currently serves ABS District 201 and 202, where he focuses mainly on Kansas. Recently, he was certified as an ABS Beef Supply Chain Consultant, which helps source calves for the branded beef programs that ABS is working with to develop higher quality end products. This award is based on a formula including sales units, sales revenue and percent increase in sales.

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.

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To receive the contents of this release electronically, please contact Alice Langer at alanger@absglobal.com, or (608) 846-6203.

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