FOR IMMEDIATE RELEASE

CONVINCER: ONE MILLION UNITS!

DEFOREST, WISCONSIN - September 2004 – ABS Global’s world renown sire, 29H8343 Wa-Del CONVINCER has reached an impressive milestone. This globally recognized bull has achieved the rare milestone of 1 million semen units and is still in strong global demand.

CONVINCER has been available since 1995 and has been successfully marketed in every dairy producing country around the world. Key countries benefiting from his genetics and contributing to his impressive daughter total include: Australia, Italy, Japan, Mexico, UK, and the USA. “The continued demand on this outstanding bull is just one more example of the global leadership position ABS has taken in the industry,” stated Scott Bentley, ABS Global Dairy Products Manager. “Our ability to manage semen harvest and successfully provide Distributors and Customers with ample product availability is a tribute to the bull himself and the entire ABS production, marketing, and distribution team”.

“An Elton x Cleitus x Valor x Mars, CONVINCER’S Dam is EX-92-2E GMD DOM with a great udder and the will to milk,” said ABS Sire Analyst and CONVINCER contractor Tim Abbott. “He was a bull that the world wanted from the time of his conception.” Breeder Rick Wadel of Shippensburg, PA worked with ABS because he felt it was a clear choice that would generate the most profit and acclaim for his herd and cow family.

CONVINCER is an ABS Diamond Sire with over 30,865 daughters in his proof. He is also considered a Pregnancy King and Calving Ease Sire at seven percent Service Sire Calving Ease. He sires cattle that really work hard with sound udders, great cleft and teat placement. Abbott stated, “The CONVINCER legacy will be his sons and grandsons because of the sound udders, will to milk, and butterfat that he sires.”

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.

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To receive the contents of this release electronically, please contact Alice Langer at alanger@absglobal.com, or (608) 846-6203.

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