CONTACT: Jaclyne Hamlett
(608) 846-1418

FOR IMMEDIATE RELEASE

ROSEBOROUGH ANNOUCED AS AREA SALES MANAGER

DEFOREST, WISCONSIN - July 13, 2004 – ABS Global is pleased to announce that Dayn Roseborough has been named Area Sales Manager for Central Idaho.

“Having prior experience as an ABS Representative makes Roseborough a great addition to our team,” stated Wayne Conrad, Western Division Manager. “We are enthused to add an individual with his A.I. expertise and company knowledge to our highly skilled management staff.”

Roseborough joins ABS with a Bachelor of Science degree from Utah State University. Before accepting this position as Area Sales Manager, Roseborough spent thirteen years as an Independent Sales Representative for ABS Global. His career in independent sales was successful and profitable, as he did an outstanding job of managing his business.

In his new role as Area Sales Manager, he will be responsible for marketing ABS products in Idaho. His territory and sales route will be composed of much of the same area and accounts that he has worked with over the last several years.

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.

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To receive the contents of this release electronically, please contact Alice Langer at alanger@absglobal.com, or (608) 846-6203.

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