CONTACT: Amy Ryan
(608)846-6238

FOR IMMEDIATE RELEASE

ABS DIAMOND SIRES - MAXIMUM RISK PROTECTION AND CUSTOMER SATISFACTION

DEFOREST, WISCONSIN – March 4, 2004 – ABS Global, Inc. is pleased to announce the development of the Diamond Sires designation to assist dairy producers in minimizing risk and maximizing customer satisfaction. Fourteen dairy bulls currently carry this elite designation.

“The ABS record in the show ring is a tribute to the management techniques of our customers and the world-class “Showtime” genetics in our lineup. Our Judge’s Choice™ program is now a household name,” stated Scott Bentley, Dairy Product Manager. “The unique diversity of our “Showtime” genetics is truly allowing us to meet producer needs at the highest level; the winners circle.”

“Diamond Sires are a logical extension of the popular Rock Solid Genetics (RSG) designation from ABS,” states Scott Bentley, ABS Dairy Product Manager. “RSG bulls have at least 100 daughters in 60 herds and currently 70% of the ABS Active lineup is RSG. Diamond Sires are RSG bulls with over 1,000 daughters in their proof, thus insuring genetic accuracy while providing maximum customer satisfaction with time tested genetics.”

The following ABS bulls have earned the Diamond Sires designation:

29H8774 BETA BETA is the newest member of the Diamond Series and is also a JUROR son.
29H7732 JUSTY Continues his dominance as the world’s best Mascot son.
29H8246 VITAL SIGN Several thousand daughters and over +2200 Milk.
29H8338 ALVIN Elite Calving Ease and Udders are his specialty.
29H8343 CONVINCER Now has 25,000 global daughters and continues to be in high demand.
29H8374 BERGWIL Has been compared with CONVINCER and rightfully so; a customer favorite.
29H8374 DRIFTER Sires an ideal Foot and Leg pattern with fantastic udders.
29H8375 LANTZ Now has over 15,000 global daughters and remains true to his first crop proof.
29H8538 DIE-HARD The crown Jewel of the ABS Diamond Sires and the world’s best for all health traits.
29H8557 BRETT Now has 10,000 milking daughters and exemplifies Rock Solid Results.
29H8697 S-MAN This Pregnancy King is rapidly becoming an all-time customer favorite.
29H015007 DONOR The greatest Australian sire ever with 17,000 daughters.
94HO8410 RED MARKER Still the best in the world for show ring frames.
29J3114 HALLMARK Truly the greatest second crop Jersey bull in the world.

Global dairy producers will find ABS Diamond Sires a must-have selection tool if pin-point accuracy and pleasing milking daughters are a selection criteria. ABS has made identifying the bulls easy with the ABS Diamond Sire logo.

Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.

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To receive the contents of this release electronically, please contact Alice Langer at alanger@absglobal.com, or (608) 846-6203.

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