CONTACT: Dawn Navis
(608) 846-6396

dnavis@absglobal.com 

 

FOR IMMEDIATE RELEASE

 

 

ABS REPRESENTATIVE CERTIFICATION PROGRAM SUCCESSFULL

 

DEFOREST, WISCONSIN -February 7, 2003 - One hundred forty-three certificates have been distributed to ABS Global Representatives in at least one of the following: Estrous Synchronization, Reproductive Management System (RMS ), or Records Monitoring modules offered through a new certification program by the ABS Global Technical Service Department.
The certification program was launched in October of 2002. "The use of certification modules for ABS Representatives who are providing reproductive management services ensures an accurate, consistent, high-quality product offering, capable of producing superior results for our customers," states Dr. Neil Michael, Director of Technical Services.


For example, the estrous synchronization module tests a Representative's knowledge of bovine heat cycles, synchronization protocols, hormonal use, and how to interpret heat detection results.


Several other topics for certification have been identified as valuable in today's beef and dairy operations. Modules in those areas that are being produced and will be administered to Representatives include: Herd Health, Nutrition, Facilities Cow Comfort and Cooling, A.I. Technique, Milk Quality - Investigative Analysis, Designing Effective Milk Quality, Genetics, Monitoring Body Condition Scores and Lameness, Market Planning, Small Business Skills and Time and Territory Management.


The certification program provides both fundamental and advanced training opportunities for ABS Representatives, and results in certification for two years from the time of training. As a result of the training certified ABS Representatives are not only providing superior genetics to their customers they are also becoming an integral resource for good management decisions. In essence Representatives are partnering with customers to create a better environment in which products perform to improve a customer's return on investment while tapping into the best management practices from around the country.


Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is part of Genus Breeding, a division of Genus plc.


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To receive the contents of this release electronically, please contact Alice Langer at alanger@absglobal.com, or (608) 846-6203.


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